Grounded Cru value the little things; handcrafting our wines with passion and honesty to deliver the vineyard to your table.

The name ‘Grounded Cru’ epitomises Joffa’s philosophies. ‘Grounded’ reflects his down to earth nature and the fact that he values relationships (collaborating with growers, etc) and pays attention to the little things; handcrafting his wines. It also carries a link to terroir and the vineyard. ‘Cru’ is a French word meaning ‘growth’. It is also used with terms ‘Grand’ and ‘Premier’ to classify the superior quality of a vineyard. Joffa also likes to think of ‘Cru’ with regards to joining the crew or being part of a group of like-minded people. The Grounded Cru brand features handmade typography and a down to earth (grounded) Australian icon. We think this perfectly tells our unique story.

In our relatively brief history, Grounded Cru has built a reputation of producing premium wines in two of Australia’s great growing regions, McLaren Vale and the Adelaide Hills. Whether in person or through our distribution channels, we look forward to ongoing engagement with Australian and international wine consumers as our passion for producing wines of great quality continues.

Learn More About Our Vineyards

  • Geoff Thompson profile

    Geoff 'Joffa' Thompson

    Cru Chief

    Read Bio

    Passionate about all things wine, Geoff ‘Joffa’ Thompson took the plunge in his late 20’s to change career and follow his dream of becoming a winemaker. Having completed winemaking studies and patiently working his way to Chief Winemaker at a large company, Joffa and his family took the leap in 2013 to launch their own wine business. Their goal was always to create their own brand.

    After a full distillation and brand build process, Grounded Cru was born. With McLaren Vale at their heart and winemaking home, their passion for the Adelaide Hills and Langhorne Creek wine regions brings alive this complimentary trinity of neighbouring regions within their range of small batch handcrafted wines. He aspires to create wines of balance, texture, nuance and great character, to be shared with the Cru.

  • Matt Jackman profile

    Matt 'Jacko' Jackman

    Winemaker

    Read Bio

    Growing up in wine obsessed McLaren Vale it was only natural that Matt ‘Jacko’ Jackman developed a strong passion for wine and looked to carve a career out of it. An Oenology graduate from the University of Adelaide, Jacko sought vintage experience here and overseas in Burgundy, France and Oregon, USA before returning to McLaren Vale – the home of the Cru. He continues to work closely with Joffa as he has done since the brand’s inception to craft the wines from grape to bottle. The enthusiasm and experience he brings is invaluable in helping to create our range of wines that we really believe has something for everyone!


Our Vineyards

Being based in McLaren Vale and with the regions of the Adelaide Hills and Langhorne Creek nearby, we are able to handcraft our wines from our premium vineyards in the ‘Vale, Hills & Creek’. Working hand in glove with our growers we ensure that our grapes are picked at the optimum ripeness, resulting in wines of beautiful balance and elegance. We love working with grapes from these three regions and the wonderful diversity which they offer.

Click on a map to find out more.


If you’re looking for our wines, you can find a bottle or get a glass at these fantastic stockists and venues.

  • Stockists


    South Australia

    ADELAIDE CBD
    East End Cellars
    Elephant & Castle Hotel
    Hutt Street Cellars
    Soi 38
    The Uni Bar – Adelaide University


    NORTH
    Albion Hotel Thirsty Camel
    Bridgeway Hotel Sip'n Save
    Clovercrest Hotel Thirsty Camel
    Highlander Hotel Thirsty Camel
    Mawson Lakes Hotel Thirsty Camel
    Pickled Duck Cellars Thirsty Camel


    SOUTH
    @ Thai Daw Park
    The Aussie Inn Thirsty Camel
    Avoca Hotel
    Belair Fine Wines
    Booze Brothers Duck Inn
    Booze Brothers Unley
    Cellarbrations Blackwood
    Cellarbrations Flagstaff Hill
    Goodwood Cellars
    The Local Crowd - Colonel Light Gardens
    The Torrens Arms Hotel

    EAST
    Arkaba Hotel
    Cellarbrations Fullarton
    Cellarbrations at Rezz
    Marryatville Hotel Sip'n Save
    Parade Cellars
    Regions Cellars – Dulwich
    St Peters Cellars

    WEST
    Booze Brothers Mile End Hotel
    Bowden Cellars
    Cellarbrations Brighton
    Cellarbrations Brooklyn Park
    Cellarbrations Henley Square
    Hotel Royal Torrensville Sip'n Save
    Lockleys Hotel Sip'n Save
    Morphett Arms Thirsty Camel
    The Highway Hotel
    Toast The Locals
    West Beach Cellars Sip'n Save
    West Lakes Cellars
    Wheatsheaf Hotel

    REGIONAL
    Aldinga Hotel Liquor Legends
    Cellarbrations @ Nairne
    Cellarbrations @ Woodside
    Comida - HahndorfCrafers Hotel Thirsty Camel
    Crafers Hotel Thirsty Camel
    Urban Pulpit Cellars Mt Barker



    VIC

    Beaumaris Cellars
    Lancefield Brewery
    Relief Unit, Port Melbourne
    Relief Unit. 2, South Melbourne
    Mr Miller

    NSW

    Bermagui Cellars
    Tathra Cellars
    Brunello (ACT)
    Cafe Amici
    Capri Cucina
    Cabarita Cellars
    Don Giovanni
    Donny's Pizza
    Forli'
    Fourth Village
    Il Trullo - Mittagong
    L'Olio Restaurant
    Machiavelli Restaurant
    Mwrcato e Cucina
    Napoli Centro Pizzeria
    Peter Eva Restaurant - Huskisson
    Pizza at Yours
    Sailor Pizza Bar
    Semola
    The Italian Style Pizza and Pasta
    Vitaly Italian Restaurant

    WA

    Mounts Bay Liquor
  • Pouring At


    South Australia

    ADELAIDE CBD
    Bai Long Store
    Bar Torino
    Crown & Anchor Hotel
    Duke of Brunswick Hotel
    Franklin Hotel
    Golden Boy
    Hey Jupiter
    Next Gen Memorial Drive
    Ragi's Spicery
    Rob Roy Hotel
    Sunny’s Pizza
    Super Bueno
    The Lost Dice

     

    NORTH
    Albion Hotel

    SOUTH 
    Blackwood Golf Club
    Flagstaff Hill Golf Club
    L. Law Boutique - Hyde Park
    Local Wine co.
    Willy's

    EAST
    Bar Lune
    Hula Hoop
    Sussex Hotel
    The Red Gate
    Utopia @ Waterfall Gully


    WEST
    Excelsior Hotel
    Glanville Hall
    L. Law Boutique - Port Adelaide
    L. Law Café - Plympton
    La Popular Taqueria
    The Lighthouse Wharf Hotel
    Oyster Bar - Holdfast Shores
    Plant 4 - Bowden
    Salted Café Bar Beans - West Lakes

     

    REGIONAL
    McLaren Vale Hotel
    Penneshaw Hotel
    The Odd Plate - Kingscote

    VIC

    The Dart and Marlin – Warrnambool
    Victor Wine Room - Albert Park
    Casa Europa - Toorak

    NSW

    Bermagui Beach Hotel

    WA

    Margaret River Brewhouse