Grounded Cru value the little things; handcrafting our wines with passion and honesty to deliver the vineyard to your table.
The name ‘Grounded Cru’ epitomises Joffa’s philosophies. ‘Grounded’ reflects his down to earth nature and the fact that he values relationships (collaborating with growers, etc) and pays attention to the little things; handcrafting his wines. It also carries a link to terroir and the vineyard. ‘Cru’ is a French word meaning ‘growth’. It is also used with terms ‘Grand’ and ‘Premier’ to classify the superior quality of a vineyard. Joffa also likes to think of ‘Cru’ with regards to joining the crew or being part of a group of like-minded people. The Grounded Cru brand features handmade typography and a down to earth (grounded) Australian icon. We think this perfectly tells our unique story.
In our relatively brief history, Grounded Cru has built a reputation of producing premium wines in two of Australia’s great growing regions, McLaren Vale and the Adelaide Hills. Whether in person or through our distribution channels, we look forward to ongoing engagement with Australian and international wine consumers as our passion for producing wines of great quality continues.
Meet the Cru
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Geoff 'Joffa' Thompson
Cru Chief
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Passionate about all things wine, Geoff ‘Joffa’ Thompson took the plunge in his late 20’s to change career and follow his dream of becoming a winemaker. Having completed winemaking studies and patiently working his way to Chief Winemaker at a large company, Joffa and his family took the leap in 2013 to launch their own wine business. Their goal was always to create their own brand.
After a full distillation and brand build process, Grounded Cru was born. With McLaren Vale at their heart and winemaking home, their passion for the Adelaide Hills and Langhorne Creek wine regions brings alive this complimentary trinity of neighbouring regions within their range of small batch handcrafted wines. He aspires to create wines of balance, texture, nuance and great character, to be shared with the Cru. -
Matt 'Jacko' Jackman
Winemaker
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Growing up in wine obsessed McLaren Vale it was only natural that Matt ‘Jacko’ Jackman developed a strong passion for wine and looked to carve a career out of it. An Oenology graduate from the University of Adelaide, Jacko sought vintage experience here and overseas in Burgundy, France and Oregon, USA before returning to McLaren Vale – the home of the Cru. He continues to work closely with Joffa as he has done since the brand’s inception to craft the wines from grape to bottle. The enthusiasm and experience he brings is invaluable in helping to create our range of wines that we really believe has something for everyone!
Our Vineyards
Adelaide Hills
McLaren Vale
Langhorne Creek
Being based in McLaren Vale and with the regions of the Adelaide Hills and Langhorne Creek nearby, we are able to handcraft our wines from our premium vineyards in the ‘Vale, Hills & Creek’. Working hand in glove with our growers we ensure that our grapes are picked at the optimum ripeness, resulting in wines of beautiful balance and elegance. We love working with grapes from these three regions and the wonderful diversity which they offer.
Click on a map to find out more.
Delicate whites, Sparkling and Pinot Noir, cooler climate, picturesque, elevated, cooler nights during the warm ripening period.
Rich, ripe, intense, robust, reds, great terroir variations, maritime influence, beautiful, old vines.
Fruit rich, soft velvety tannins, juicy, elegant, historic, cooling influence of Lake Alexandrina.
Find Us
If you’re looking for our wines, you can find a bottle or get a glass at these fantastic stockists and venues.
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Stockists
South Australia
ADELAIDE CBD
East End Cellars
Elephant & Castle Hotel
Hutt Street Cellars
Soi 38
The Uni Bar – Adelaide University
NORTH
Albion Hotel Thirsty Camel
Bridgeway Hotel Sip'n Save
Clovercrest Hotel Thirsty Camel
Highlander Hotel Thirsty Camel
Mawson Lakes Hotel Thirsty Camel
Pickled Duck Cellars Thirsty Camel
SOUTH@ Thai Daw ParkEAST
The Aussie Inn Thirsty Camel
Avoca Hotel
Belair Fine Wines
Booze Brothers Duck Inn
Booze Brothers Unley
Cellarbrations Blackwood
Cellarbrations Flagstaff Hill
Goodwood Cellars
The Local Crowd - Colonel Light Gardens
The Torrens Arms Hotel
Arkaba Hotel
Cellarbrations Fullarton
Cellarbrations at Rezz
Marryatville Hotel Sip'n Save
Parade Cellars
Regions Cellars – Dulwich
St Peters Cellars
WEST
Booze Brothers Mile End Hotel
Bowden Cellars
Cellarbrations Brighton
Cellarbrations Brooklyn Park
Cellarbrations Henley SquareHotel Royal Torrensville Sip'n Save
Lockleys Hotel Sip'n Save
Morphett Arms Thirsty Camel
The Highway Hotel
Toast The LocalsWest Beach Cellars Sip'n Save
West Lakes Cellars
Wheatsheaf Hotel
REGIONAL
Aldinga Hotel Liquor Legends
Cellarbrations @ Nairne
Cellarbrations @ Woodside
Comida - HahndorfCrafers Hotel Thirsty Camel
Crafers Hotel Thirsty Camel
Urban Pulpit Cellars Mt BarkerVIC
Beaumaris Cellars
Lancefield Brewery
Relief Unit, Port Melbourne
Relief Unit. 2, South Melbourne
Mr MillerNSW
Bermagui Cellars
Tathra Cellars
Brunello (ACT)
Cafe Amici
Capri Cucina
Cabarita Cellars
Don Giovanni
Donny's Pizza
Forli'
Fourth Village
Il Trullo - Mittagong
L'Olio Restaurant
Machiavelli Restaurant
Mwrcato e Cucina
Napoli Centro Pizzeria
Peter Eva Restaurant - Huskisson
Pizza at Yours
Sailor Pizza Bar
Semola
The Italian Style Pizza and Pasta
Vitaly Italian RestaurantWA
Mounts Bay Liquor -
Pouring At
South Australia
ADELAIDE CBD
Bai Long Store
Bar Torino
Crown & Anchor Hotel
Duke of Brunswick Hotel
Franklin Hotel
Golden Boy
Hey Jupiter
Next Gen Memorial Drive
Ragi's Spicery
Rob Roy Hotel
Sunny’s Pizza
Super Bueno
The Lost DiceNORTH
Albion HotelSOUTH
Blackwood Golf Club
Flagstaff Hill Golf Club
L. Law Boutique - Hyde Park
Local Wine co.
Willy'sEAST
Bar Lune
Hula Hoop
Sussex Hotel
The Red Gate
Utopia @ Waterfall Gully
WESTExcelsior HotelGlanville HallL. Law Boutique - Port AdelaideL. Law Café - PlymptonLa Popular TaqueriaThe Lighthouse Wharf HotelOyster Bar - Holdfast ShoresPlant 4 - BowdenSalted Café Bar Beans - West LakesREGIONALMcLaren Vale HotelPenneshaw Hotel
The Odd Plate - KingscoteVIC
The Dart and Marlin – Warrnambool
Victor Wine Room - Albert Park
Casa Europa - ToorakNSW
Bermagui Beach HotelWA
Margaret River Brewhouse